Case study on ITC e-Choupal. 1. What is the innovation of the e-Choupal? e- Choupals provides the use of internet to connect different farmers with large firms . This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to. ITC’s e-Choupal: A case study on. Rural Marketing Initiative. Management Case. Prof. Rajesh Panda. Deputy Director, Associate Professor, SIBM, Pune. E-mail.

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This can be exchanged for other ITC products. Everything changed for Singh in when the diversified conglomerate ITC introduced an e-Choupal to his village.

ITC’s e-Choupal: Taking E-Business to Farmers

Copyright The DeSai Group. The Plant Synergistic food production space. Circular economy Our story Our work Resources News. The initiative enabled farmers to sell their produce more conveniently and at much better prices. Soya farmers learned how to apply scientific farming practices to reduce seed use from kg per acre to A Quiet Digital Revolution In the technologically advanced global business environment of the 21st century, e-business chouapl e-commerce initiatives have become quite popular.

Pricing information positions farmers to exploit trends and time their sales to cboupal the best price. Its International Business Division was created in for trading in agricultural commodities. In Narsingkheda village of Madhya Pradesh, however, a farmer has found an avenue to chooupal these struggles. Helping farmers make better decisions To address this, ITC launched e-Choupal, an accessible online platform that empowers farmers through access to information.

This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle.

Chat with us Please leave your feedback. Why is it Innovative. By operating across the agri-value chain, ITC is able to source raw materials directly from farmers, thereby ensuring safe and quality food products for its FMCG consumers.


How ITC e-Choupal Connects Corporate Giants, Farmers & Consumers

By helping these enterprises we aim to make the world better – better for us, for our chou;al and for the environment Shop Now.

There is a strategic element to this initiative. E-choupals are much more than internet kiosks. They also handle the physical transportation of the goods and earn a commission on it. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. We aim to help the world discover great products made by small enterprises.

E-Choupal also includes weather forecasting, and a knowledge exchange feature which enables farmers to share advice on managing risks like soil contamination or salinity. The very mention of such initiatives conjures up an image of organizations with sophisticated information technology IT infrastructure and an IT-savvy workforce.

The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –

Farmers are already reporting the benefits from using e-Choupal. See related case studies. For longform case study: ITC gains as intermediaries are removed, and transportation costs decrease. Also, choupao farmers now have better access to other markets, besides the organized mandis mandated by governments, and quality inputs, resulting in higher yields.

The circular economy gives purpose to the digital transformation. Web-enabled sutdy time data on crop prices provide the farmer with the market prices for their produce. This diversification allows him to sell his crop at an opportune time, unlike earlier in the man dis, where he had no direct access to market information or alternative sources of income, and was thus unable to exploit price trends.

How do we know when we achieve our goals? An action-oriented set of methods, mindsets and thought starters to help innovators design circular solutions that are fit for the future. The online festival of ideas that asks: The farmer takes the note along with his produce to the nearest ITC rural services hub called Choupal Saagar, which falls within a km radius. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output.


Case Studies

Increased profits all round Farmers are already reporting the benefits from using e-Choupal. Get the best viral stories straight into your inbox before everyone else! Publications Case Studies News.

Indeed, tens of millions of Indian farmers are suffering. Discover our other sites An action-oriented set of methods, mindsets and thought starters to help innovators design circular solutions that are fit for the future.

This initiative has enabled farmers to make better choices and offered insights on better farm practices.

This large-scale intervention in water stewardship covers 45 districts across 12 states and has brought the area under watershed to over 8,36, acres through more than 10, water harvesting structures. Trading is supported with farm inputs and outputs available to purchase.

If he decides to sell to the ITC hub, the Sanchalak gives him a note which includes his name, village, particulars of the quality assessment, approximate quantity and conditional price. Today, Singh attends sessions at the Choupal Pradarshan Khet, which offers further training on the latest farming techniques.

For example, up-to-date market information, including demand data, which can help address the mismatch of supply and demand fase often forces farmers to discard parts of their produce.