FOR THE WIN WERBACH PDF

For the Win by Kevin Werbach and Dan Hunter is about gamification, which is using the elements of game design in a non-game context. In For the Win, Kevin Werbach and Dan Hunter argue persuasively that game- makers need not be the only ones benefiting from game design. Werbach and. By Dan Hunter, Kevin Werbach. ISBN ISBN Take your enterprise to the subsequent level—for the win.

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Daniel Pink’s book Drive emphasise the idea of creating an environment where employees want to excel, rather than relying on traditional levers like compensation. Helped me know what gamification is from the basics, analyze and understand what goes into designing a gamification process.

Dec 30, Robert rated it liked it Shelves: It’s parallel to this book, but more illuminating.

For the Win (Audiobook) by Kevin Werbach, Dan Hunter |

They use unconventional terminology arbitrarily, for example calling a persona “the avatar of a typical player” p. Kevin WerbachDan Hunter. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: The speech is fast and inanimate, and sounds like someone trying to quickly plough through the material instead of delivering a genuine account.

I enjoyed this aspect and really liked the game examples such as the author’s experience in Foor of Warcraft. The authors wih a 6 steps implementation framework. And then later, they dedicated a whole level the book is aptly divided into levels instead of chapters, btw about more stuff to watch out for like the legality of it all.

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For the Win

They are of two types: But rather than let herself sink further, she decided to get better by doing what she does best: For the Win by Kevin Werbach. Dec 25, John Stepper rated it really liked it. Introductory courses or books are mostly boring – after all, usually you know a bit about the subject from your general knowledge and experience, and it is just annoying to read the basics. Cancel anytime and keep your audiobooks.

Studies have shown that game mechanics like leaderboards can actually demotivate workers when the mechanic is entangled with traditional rewards, such as ain and salary. Apr 29, Ivan Totev rated it it was amazing.

Disney Electrinic Whip laundry leaderboard 7. This brief but comprehensive book is a user’s guide to help you build a game – for the win.

A nice foundation to build on. The authors aren’t blind to criticisms of gamificationand caution against using it callously.

However, performing it well remains tricky. There are colourful examples of increasing motivation for customers, service users and employees in companies and organisations.

The careful and skillful construction The careful and skillful construction of these games is built on decades of research into human motivation and psychology: I think that lean training teams need to focus on developing on-the-job competence and also to engage employees in informal learning activities before they spend time in games. Want to Read saving….

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A good introduction to the concept, but lacks detail. Carrots and Sticks are so common in employment that we tend to assume they are the only way to motivate behaviour, yet that is not the case. The authors repeatedly say that intrinsic rewards are more important than extrinsic ones and that the out-of-the-box method of gamifying things by adding points, badges, and leaderboards PBLs will hte build deeper engagement with your product.

That said, the authors provide a couple of educational models that have been successful.

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Come on Banks, you’ll just have to do this yourself.

Tell me, young fellow, what are you planning to do with your tuppence? So the book works fine as an introduction to the field, but is only that. Unfortunately, I may not have picked up a winning book of the bunch.

This book contradicts itself.

Goodreads helps you keep track of books you want to read. The content is similar to the book, with additional materials and interviews. May 04, Rendier rated it liked it Shelves: